cros-by / Sequel

Clocking up a 400% increase in value

Rebrand

  • Category: Rebrand
  • Client: Sequel
  • Role: Design, Art direction, web design, UX, frontend development

A complete rebrand helped take Gigamon to 40%+ growth and $billion valuation.

Launched at the NYSE, the new branding had an instant effect, amplified by online marketing, social media and events. Our bodypainting theme gave Gigamon massive standout – and at security events, people queued up to have their photos taken with camouflaged models before tweeting the results.

We delivered a microsite, HTML5 banners, teaser video, multiple social ads and printed collateral.

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