cros-by / Path Intelligence

Path Intelligence: Brand development


  • Category: Brand
  • Client: Path Intelligence
  • Role: Design, Art direction, web design, front end development, HTML emails & banners

Path Intelligence provide an unparalleled level of visibility into shopper behaviour to shopping centre owners through the unique ability to (anonymously) track mobile, WiFi and Bluetooth signals.

We came up with a smart, joined-up solution that spanned rebranding, website design and creative concepts for direct mail, trade press and events. Our unconventional logo design references the extra data points used by Path Intelligence and delivers standout identity in any medium.

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