cros-by / InfinityQS

From excellence l∞p to a steeper sales curve

Complete rebrand

  • Category: Re-brand
  • Client: InfintyQS
  • Role: Design, Art direction, web design, UX, video production

A complete rebrand for manufacturing software provider InfinityQS.

The rebrand focussed on the quality loop, a familiar concept in the manufacturing world. But our way of reinventing it makes it a massively ownable property for InfinityQS, and instantly depicts how they help to drive continuous quality improvement. We developed Ads, a microsite, website design, exhibition design and complete brand guidelines and a brand bible for their employees to use.

The rebrand energised the company and helped them to achieve some great sales figures:

  • 2016 total YoY growth (22%) = the second highest in 30 years
  • An additional 100 orders closed in 2016
  • The two-year-old EMEA sales team posted 102% year-on-year growth
  • Q1 2017 up 26.5%: their best first quarter ever.


  • Diamond Winner: ITSMA Awards for Marketing Excellence – Small and Medium Businesses
  • Gold Award: Transform Awards North America – Best Rebrand of a Digital Property
  • Finalist: ITSMA Awards Marketing Excellence – Strengthening Brand Differentiation
  • Highly Commended Honor: Transform Awards North America – Best Brand Evolution

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