- Category: Re-brand
- Client: InfintyQS
- Role: Design, Art direction, web design, UX, video production
A complete rebrand for manufacturing software provider InfinityQS.
The rebrand focussed on the quality loop, a familiar concept in the manufacturing world. But our way of reinventing it makes it a massively ownable property for InfinityQS, and instantly depicts how they help to drive continuous quality improvement. We developed Ads, a microsite, website design, exhibition design and complete brand guidelines and a brand bible for their employees to use.
The rebrand energised the company and helped them to achieve some great sales figures:
- 2016 total YoY growth (22%) = the second highest in 30 years
- An additional 100 orders closed in 2016
- The two-year-old EMEA sales team posted 102% year-on-year growth
- Q1 2017 up 26.5%: their best first quarter ever.
- Diamond Winner: ITSMA Awards for Marketing Excellence – Small and Medium Businesses
- Gold Award: Transform Awards North America – Best Rebrand of a Digital Property
- Finalist: ITSMA Awards Marketing Excellence – Strengthening Brand Differentiation
- Highly Commended Honor: Transform Awards North America – Best Brand Evolution