cros-by / about me

HelloMy name is Wayne Crosby. I am currently Head of Digital & Design for a marketing communications agency, I'm passionate about creative design, user interface development and all things digital, and am based in London.

About me Leading a studio of permanent and freelance designers, I create websites and immersive digital experiences (from UX to design to build to QA), comprehensive brand identities and refreshes, brand videos, and advertising design and illustration, for clients of all sizes, from enterprises to SMBs.

Technically, I’m fluent with Adobe Creative Cloud, digital front-end development and video editing.

My responsibilities include project planning, client presentations, and ensuring projects stay on time and within budget.

My Experience

2013 ➔

Head of Digital & Design • Fox Parrack Singapour

The Role

Working closely with the Creative Director I lead on projects from initial briefing, creating concepts to designing and building the digital output, including wireframing, UX/UI and prototyping. I have a particular focus on improving and monitoring the work, processes and procedures of the studio, as well as managing/mentoring the team of designers & developers (including freelance) and overseeing all digital & print output from the studio. The clients include Cisco, Gigamon, InfinityQS, Xerox, TMF and more.


Senior Digital Designer • Fox Parrack Singapour

The Role

Managing a studio of 5 designers/web designers, running all aspects of the studio, ensuring the team are highly creative and highly motivated at all times. Monitoring work flow and supervising the team on both print and digital projects. Instrumental in developing the digital side of the studio designing highly engaging and interactive digital content and websites. Front-end development on various websites, micro-sites, animated banners, video animation and other digital projects using HTML, CSS, Flash, After Effects as well as some JavaScript, JQuery and PHP.


Digital Designer • Fox Parrack Singapour

The Role

The agencies first digital designer, responsible for all digital output including design, production, testing and delivery. Helped grow the digital client roster and the number of digital designers in the studio.


Lead Designer • LoDown Magazine

The Role

One of two lead design contributors on the UK version of the popular German skateboarding & snowboarding magazine. Tasked with launching the magazine in the UK, we chose which stories to develop and then styled them in a very graphic way using a variety of techniques. Designed Ads for sponsors such as Salamon & Quick Silver and liaised with the print house and distribution channels.


Senior Designer • Barfoot Thompson

The Role

A roll split between digital and print, producing branding design for a range of clients in the gaming and professional services sector. Creating websites, Packaging, Flash animations, Report & Accounts and brochures. Managing the work flow of the studio, liaising directly with clients and suppliers, taking work from initial brief through to completion.

Clients include: GlaxoSmithKline, Apple, Fisher-Price, Mattel, Havas Interactive, Safeway and Knowledge Adventure.

Copyright © 2018.