cros-by / Petrotechnics

Taking ownership of a $20bn problem

Complete rebrand

  • Category: Brand
  • Client: Petrotechnics
  • Role: Design, Art direction, web design, UX, video production

A complete rebrand to position Petrotechnics as the industry leader within their sector. Together with emotive headlines and strong imagery the brand change was poles apart from where they or any of their competitors were.

We delivered a completely new website designed from the ground up with 5 user journeys defined and a clear site structure and UI. Alongside this was a co-ordinated launch in 3 airports (Aberdeen, Houston, Texas and Abu Dhabi) with huge 30 foot ads inside and out of the airports.

Comprehensive brand guidelines, brochures, videos stings and more were also delivered as part of the campaign.

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