Out of every five Cisco solutions sold throughout EMEAR, distributors sell four of them. Cisco wanted to recognise and reward the hard work this group put in and asked us to develop a sales incentive campaign.

We came up with a social campaign to get the groups to come together using Twitter and compete against each other for a grand prize.

We built a microsite where we helped them come up with a fictional band and complete a new task each week, over a 8 week period. We measured their social activity and ranked them on it, displayin it in real-time on the microsite.